Bill propelled an independent nonprofit into the sleep health dialogue with a dynamic social media campaign during Sleep Awareness Week. Targeting Millennials and Gen Zers, he crafted an aspirational yet practical guide to becoming their Best Slept Self through daily habits. With refreshed brand visuals and language, Bill incrementally unveiled the campaign, captivating the audience with educational content and directing them to a dedicated splash page for further insights.

Bill led impactful marketing for the Oklahoma City Thunder, from celebrating Russell Westbrook's MVP achievements in the #hist0ry and #0urMVP campaigns to the Future of F1rsts and PG-13 Welcome campaigns, emphasizing Kevin Durant's legacy and introducing Paul George. Hogan's expertise in crafting compelling narratives across various media bolstered the team's identity and fan engagement.

Bill guided a weighted blanket startup, Bearaby, to success with a unique name and quirky identity, securing market share and shaping consumer perceptions. Leveraging social media, email campaigns, and pop-ups, he boosted Bearaby's visibility. Today, Bearaby is not just a market leader but a distinguished lifestyle brand.

in collaboration with his strategy director, Bill Hogan, ideated conceptual territories and names, culminating in the presentation of four distinct names/concepts to Pepsi executives. Among these, "Stubborn Soda" stood out, inspired by the tenacity symbolized by his father's family's baby burrow.