Even Realities

Redefining the Way We See Smart Glasses

Even Realities, an upstart smart glasses brand, brought me on to shape their brand voice and grow their digital presence.

With input from the marketing team, I created the foundation of a sharp, approachably bold voice and articulated it on the website and blog, in email campaigns and digital ads, and across Instagram, X, and YouTube channels. We increased our following tenfold and boosted engagement with a strategic array of product campaigns, arresting imagery, behind-the-scenes footage, and real-world scenarios.