Stubborn, Pepsi Craft Soda
Creating a Craft Soda Brand Fizzing with Attitude
Pepsi wanted in on the craft soda craze. As lead copywriter, I teamed up with the strategy director to come up with a range of creative territories, culminating in the presentation of four distinct brand names and concepts to Pepsi executives. Among these, "Stubborn Soda" stood out, inspired by the uncompromising spirit of my grandparents’ pet baby burrow. You can find it at soda fountains in fast-casual restaurants and in bottles at stores and hotels.
Stubborn Soda
Finder’s Soda
