NATIONAL SLEEP FOUNDATION
How a Nonprofit Awakened the Sleep Health Movement With a Weary Public
Working with a design director, we refreshed the brand identity and created a simple, actionable social media campaign for Sleep Awareness Week. The goal was to engage Millennials on how to be their Best Slept Self by taking a few small steps every day and night. We strategically rolled out the campaign in increments leading up to SAW, capturing viewers with clear, informative content and driving them to our splash page for more.
National Sleep Foundation’s ‘Best Slept Self’ Sleep Awareness Week video
Social Media
Click on an image below to enlarge
Website