NATIONAL SLEEP FOUNDATION
How a Nonprofit Awakened the Sleep Health Movement With a Restless Public Source Doc
Bill Hogan propelled an independent nonprofit into the sleep health dialogue with a dynamic social media campaign during Sleep Awareness Week. Targeting Millennials and Gen Zers, he crafted an aspirational yet practical guide to becoming their Best Slept Self through daily habits. With refreshed brand visuals and language, Hogan incrementally unveiled the campaign, captivating the audience with educational content and directing them to a dedicated splash page for further insights.
How does an independent nonprofit jumpstart the sleep health conversation with a restless public? We created an aspirational, yet actionable social media campaign and rolled it out during Sleep Awareness Week. The goal was to engage Millennials and Gen Zers on how to be their Best Slept Self by taking a few small steps every day and night.
With newly updated brand visuals and language, we strategically rolled out the campaign in increments as we got into Sleep Awareness Week, keeping viewers engaged with informative content and driving them to our splash page for more.
Website
Video
Social Media
Click on an image to enlarge
